Research project How firms compete: business models and competition law in ecosystems and AI markets
This legal research project develops a systematic framework for analysing firms’ business models within competition law, with a particular focus on digital markets, platforms, and AI ecosystems.
The project is based on the premise that market power today is often created through strategies such as monetisation, integration, and control over access and data, rather than through high prices. By linking firms’ incentives and business strategies to competition law assessments of harm and welfare, the project aims to improve analytical precision and enable more proactive enforcement.
The study is divided into three parts, addressing monetisation strategies, conglomeratisation, and self-preferencing. It combines doctrinal legal analysis with economic and business administration perspectives.