Martina Ladendorf

I am the course coordinator for the modules Strategic Communication, Media Analysis: Qualitative Methods, and Applied Media analysis. I also teach interview methodology and supervise theses at both undergraduate and advanced levels and lecture on the public sphere and globalisation.

My research is grounded in gender theory, representation, digital media, and popular culture. I am investigating television production for young children, analyzing the role of university professors as influencers on TikTok, and analyzing Diversity, Inclusion and Equality (DEI) initiative in adverstising, with a special focus on disability and LGBT representation. In these diverse research projects, my interest in media representation and media technologies intersects.

Assorted Publications

1.    Dissertation Ladendorf, Martina (2004): Grrlziner. Populärfeminism, identitet och strategier, RUC.

2.    Ladendorf, Martina (2002): ”Cyberzines: Irony and Parody as Strategies in a Feminist Sphere”, Fornäs, Johan, Kajsa Klein, Malin Sveningsson, Jenny Sundén och Martina Ladendorf (ed.): Digital Borderlands: Cultural Studies of Identity and Interactivity on the Internet, New York: Peter Lang Publishing.
Same as dissertation project, but in cooperation with Digital borderlands research project. 
3.    Ladendorf, Martina (2007): ”The L-word: Flat-identitet och lesbiska stilmarkörer i och framför teverutan” i Lambda Nordica (12)3. 
Analyses lesbian identity in style in the tv series The L-word and among it’s viewers. 

4.    Ladendorf, Martina (2008): ”The L-word: Queer identifikation och mediereception” i Tidskrift för genusvetenskap nr 3-4. 

A study of lesbian identity in the Showtime television series The L-word. Both discourse analysis of the televised text and a reception study of focus group interviews with queer fans of the series. 

5.    Ladendorf, Martina (2010): ”Commercialization of Lesbian Identities in Showtime’s The L-word”, Culture Unbound, vol 2. 
An analysis of commercialization and ”thingification” aspects as well as extended storytelling and viral storytelling. 
6.    Ladendorf, Martina & Maria Edström (2012): “Freelance journalists as flexible workforce in media industries”, Journalism Practice 6(3). 
Joint publication with Maria Edström, JMG. Maria analysed a quantitative survey and I analysed the 13 biographical interviews with freelance journalists I collected. 
7.    Ladendorf, Martina (2012) ‘‘Ethical Boundary Settings of Freelance Journalists Concerning Information Work’’, Nordicom Review 33(1). 
A discourse analysis of parts of the 13 interviews, where virtue ethics was used as a theoretical framework. 

8.    Ladendorf, Martina (2015) “Queera identifikationer: Platser och världar i relation till den lesbiska tv-serien ‘The L-word’”, Hirdman, Anja & Madeleine Kleberg (red.) Mediers känsla för kön: Feministisk medieforskning, Göteborg: Nordicom. 
An analysis of the L-word focus groups, which focusses on processes of identifications, especially concerning the concept of place and worldmaking. How television series can create alternative worlds for it’s viewers.