Marketing - an introduction
The aim of the course is to provide a broad introduction to the field of marketing and the challenges faced by marketing as an academic discipline. The nature and downsides of the consumer society, as well as sustainability considerations to ensure future generations' ability to consume, are important starting points for the course.
The course is given in Swedish.
More information about the course is to be found on the Swedish website
The schedule will be available no later than one month before the start of the course.
We do not recommend print-outs as changes can occur. At the start of the course,
your department will advise where you can find your schedule during the course.
Note that the course literature can be changed up to two months before the start of the course.
Course reports are displayed for the three most recent course instances.
Course coordinator: coursecoordinator@sbs.su.se
Head of course: Susanna Molander
