Marketing I

The aim of the course is to provide a broad introduction to the subject of marketing. The course includes a lecture series that introduces key concepts and models, as well as the relationships between different marketing models and theories.







The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.


Note that the course literature can be changed up to two months before the start of the course.

See reading list in the current syllabus.

Course reports are displayed for the three most recent course instances.








Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Anders Parment

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