Open Lecture: consumption and waste in affluent societies
Professor Karin M. Ekström of the Swedish School of Textiles, University of Borås will hold an open lecture: "Consumption of Clothes and the Problems or Waste in Affluent societies - Understanding the Driving Forces of Consumption and Waste" on December 14 in Albano.
Consumption of Clothes and the Problems or Waste in Affluent societies - Understanding the Driving Forces of Consumption and Waste
The lecture highlights the negative impact of consumption of clothes on the environment in affluent societites by discussing the reasons behind consumption, including the role marketers play, and the relevance of understanding the link between consumption and waste. It is argued that in order to change consumption patterns, it is necessary to understand the driving forces of consumption. There is also a need for more research investigating consumption from a cultural perspective including consumer practices and clothing as material culture. Examples of studies are presented, using Sweden as a example of an affluent country struggling to combat the problems of consumption and waste.
Lecture language is English
Karin M. Ekström is Professor of Marketing at the Swedish School of Textiles, University of Borås.
She is initiator and former director of the Centre for Consumer Science (CFK), an interdisciplinary consumer research centre.Her research interests are the meaning(s) of consumption, sustainable consumption, consumers' relationships with artefacts, collecting, consumer socialization and family consumption.
Last updated: 2026-11-06
Source: Department of Media Studies