European Franchise Hall of Fame Honors Anders Fernlund

At the European Franchise Awards in Brussels on 17 September, Anders Fernlund was inducted into the European Franchise Hall of Fame, which honors individuals who have made significant and lasting contributions to franchising in Europe.

Extensive Experience in Franchise Law

Anders Fernlund is a Visiting Research Fellow at Stockholm Centre for Commercial Law (SCCL). His research interests include contract law, intellectual property law, competition law, and comparative law. For more than four decades, he has worked with franchising as a researcher, legal adviser, and attorney, both in Sweden and internationally.

Fernlund has also been actively involved in the Swedish Franchise Association for many years, including serving as its Chair and, today, as an honorary member. At the European level, he has worked extensively with legal issues relating to ethical and responsible franchising, including through the European Franchise Federation.

Speaking after receiving the award, Anders Fernlund expressed his appreciation for the distinction:

“Being inducted into the European Franchise Hall of Fame is a great honour for me, but it is also a recognition of our shared commitment to ethical, responsible, and successful franchising throughout Europe.”